What it is:An industrial-strength concealer.What it does:You name it, Benefit Boi-ing hides it: dark circles, boo-boos, broken capillariesawhatever you need to conceal.What else you need to know:Comes in three shades 01 Light, 02 Medium, 03 Dark; when in doubt, choose 02 Medium.
Spotlight customer reviews:
Customer Rating: Summary: THE best concealer EVER! Comment: I seriously don't know what I would do without this stuff! It's the best concealer out on the market! Well worth the price and it lasts!! Customer Rating: Summary: Concealer worth Investing In... Comment: The Benefit line of cosmetics has really become one of my favorites. I'm more of a "less is better" type person who doesn't like to spend more than 10 minutes on make up in the morning. I'm also on a budget, and shelling out $$ for high-end cosmetics is tough for me to justify sometimes. I'm fortunate enough to have a Sephora in my neck of the woods where I can try things out to see how I like them. I can definitely say that I LOVE this concealer. I originally purchased the Benefit Cosmetics Big Beautiful Eyes, which has Boi-ing 02 in it. I really liked it a lot. A little goes a LONG way. It's thick consistency offers full, lasting coverage. It goes on best with a light pat of the finger tip or with a concealer brush. I recently purchased Boi-ing individually, and I'll be interested to see how long it'll last me. Customer Rating: Summary: Could not believe my eyes! Comment: Fact: I've had dark circles under my eyes since college. I've literally spent hundreds of dollars (maybe thousands) in the last decade trying everything from Maybelline to Lancome to Clinique (and really did like the Airbrush Concealer) and finally Mary Kay. Up until 2 days ago, the MK concealer (light ivory) had done the best for me - no creasing, easy to apply, etc.
Problem: After 3 hours, my eyes began to look like one who doesn't get enough sleep and doesn't drink enough water. Ok, so maybe that's true. I don't get enough sleep and I don't drink enough water, but that's a topic for a blog, not a review. No concealer I'd found really did the trick of CONCEALING. Concealing the dark is not easy.
Solution: Boi-ing by Benefit in light. Excellent is an understatement. Let me just say, I applied it this morning before 8 am, had an all-day teacher's meeting in a stuffy room of long-winded speakers, then went to aerobics. After working out, I checked my makeup just to see how tired I looked (because boy, I sure felt it). SURPRISE! Even after all the humidity, heat, and sweat, my eyes were still bright. No, I'm not lying...it's all true!
BRAVO! I'm anxious to sample other products by Benefit! Customer Rating: Summary: creased for me Comment: I bought this product and while I give it high marks as a concealer, it gets low marks as under eye concealer for me. Within a half an hour, I had creases under the eye and throughout the day had to "REPAT" my eye area.
Customer Rating: Summary: Awesome product Comment: I have used Bo-ing for several years to cover dark undereye circles and purplish veins on my eyelids. If I only had one beauty product (aside from sunscreen) that I could apply daily, this would be it. It instantly takes me from looking tired and puffy to awake and bright-eyed. A little does go a long way and I typically end up buying one compact of Bo-ing a year. So the price isn't really bad for a year's worth of daily use.
