What it is:A hair product created to add light control to hair.What it does:This non-greasy, non-sticky, water-based texturizing paste is infused with lemongrass essential water to add instant manageability to hair. Sweet almond protein helps to repair and strengthen as white tea, almond, horsetail, and nettle extracts nourish, stimulate, and condition. A potent antioxidant blend of natural plant botanicals combined with a UV filter work to protect hair and prevent color fading.What else you need to know:Jonathan on Dirt: "Clients often ask me to style their hair to look like it does the 'day after a cut'-sexy, manageable. So I decided to create a product to achieve that look even on clean hair. And I named it Dirt. It's a clean way to get the look and feel of 'day-after a cut' hair. Play with it. Mold, chunk, separate, add texture. Have fun."
Spotlight customer reviews:
Customer Rating: Summary: Great product Comment: I love Jonathan Dirt. It lets me style my hair and forget about it. Other products that you get from the store make your hair crunchy and stiff. This keeps it in place without it being stiff. I've used it for over the past year. First ordered from QVC until they quit carrying it then started getting it from Sephora directly and now Sephora through Amazon. Customer Rating: Summary: great texturizing paste, stiffer than hair wax Comment: A little goes a long way. Work Dirt through just the ends, unless you want a very dirty look. It's stiffer than hair wax so you can maintain soft spikes or a clumpier look than with hair wax. BTW, Dirt doesn't hold stiff spikes. If you have fine hair and just want a little soft texture, hair wax might work better for you. I like Brit Style hair wax for that purpose (as with Dirt, put a small amount on the ends). Customer Rating: Summary: Great, but doesn't last long as I hoped... Comment: I was introduced to this product from a friend who did not enjoy it. But having short hair and looking for a none gel that would allow me to mold and sculpt my hair this product was right up my ally. It leaves my hair frizz free and mold able to do what I please with it, but about half way through the day it seems to "absorb" into my hair or something, b/c the hold goes away a little. But it does leave my hair softer and shiny which I enjoy.
One negative I also noticed is it leaves glitter in your hand after you apply it and sometimes after you wash your hands. It also smells great, like desert!
Overall great product. Customer Rating: Summary: works great!! I Love it!! Comment: Dirt works wonderful. For short hair I use a very very small amount. I Love it. Customer Rating: Summary: Terrific Texturizer Comment: I have naturally curly hair that I keep short. During the winter I run a straightening iron through it quickly every morning because it gets very frizzy otherwise. After straightening, it looks a little flat usually, and this product has been exactly what I need. I tried various pomades and waxes first to avoid spending the money, but finally gave in and bought this on the recommendation of the woman who gave me the hair cut.
Make sure you rub it in your hands to liquefy it before applying. If you apply directly your hair will be gooey and gross. Then rub it in, making sure you get it to the roots.
If you want hold, this is not a good product for you. However, if you want the intentionally messy look with really low maintenance, this is perfect.
I also wanted to mention that after being iffy about spending this much, I've gone through only half a tin since September, so it's been an excellent investment.